Project Makeover

Project Makeover — belongs to casual games. It was released by the manufacturer Bubblegum Games, which is part of Magic Tavern. This is a puzzle game in the genre of "three in a row". The creators have implemented narrative elements. In addition, this game has a fashion and decor theme. Therefore, we got a fairly perfect combination.

The challenge is how to perfectly integrate people, hairstyle, makeup, clothes, jewelry, basic history, background, social experience and the experience of "three in a row". If you're not careful, it will become a hodgepodge of four different things that ordinary players won't accept, said ta Charlie Gu of their Magic Tavern.
The essence of the game is that there are three experts in the field of fashion, hairstyle and makeup. It is necessary for customers to realize their dream. This industry has quite extreme personalities, from which many dramas appear.

The game borrows its concept from popular TV shows about transformation, such as Extreme Makeover and Queer Eye, where ordinary people are transformed by fashion, home and lifestyle. The game even included the classics before and after the reveal, which is the culmination of these TV shows. To complete the transformation, players need to solve puzzles "three in a row" to get more coins and money to buy clothes, makeup, furniture. The strategy of monetization of the game — in-app purchases - is based on the same. To learn more about how this game makes money, read our monetization analysis of Project Makeover.